ABOUT ME

ABOUT ME

There is little distinction between my personal and my professional life, and here you can connect with me and find my footprint on the grid.

I hail from Chicago and live in Downtown Fort Lauderdale. I love spending free time exploring my neighborhood, going on adventures, cooking for friends, taking weekend trips to Key West, organizing things by color and chronology, reading French satire and 19th century Russian literature and playing Catan with friends.

GROWTH HACKER

12+ Years of experience in SEO/SEM/PPC, Copywriting & Campaign Development, Competitive Analysis, Market Research & Social Media Marketing

GEOCACHER

I’m a treasure hunting adventurer that uses multi-million dollar satellites to find tupperware in cities and woods all over the world

VOLUNTEER

Visit bestbuddies.org to learn how you too can help support inclusive workplaces and friendship for people with intellectual disabilities

Combining creative story-telling with data-driven strategies

CAPABILITIES

Here’s how I can help your business flourish. With my super savvy internet prowess, I help ecommerce companies and local businesses set their marketing ablaze by defining their brand and target audience, enhancing their online presence and delivering revenue producing results with the help of robust reporting and rigorous testing.

CONCEPT & STRATEGY

Branding

Defining your brand is essential to connecting with your target audience. Together we can discover all the elements that make up your brand so you can stay true to it and never waiver from your brand’s unique DNA.

Content

Need creative copy for your website, brochure, blog or whatever? I fondle diction and ejaculate literary delicatessens with creative headlines and effective calls-to-action.

Information Architecture

Whether its creating sitemaps or reports on key data like competitor analysis, industry trends, search demand, keyword research and market research, I excel at mining data to extract information and takeaways that help you make smart business choices.

Campaign Development

Have a new product, promotion or announcement you want to share? Whether your objective is brand awareness, gathering data, lead generation or increasing sales, a well-designed, cohesive campaign can help you reach your goals. From social media to email, landing pages and SEO/PPC, I build creative multi-touch marketing campaigns that capture your unique brand essence and achieve positive results.

DIGITAL MARKETING

SEO/Analytics

Need to be found online? As a Google Analytics and AdWords certified individual, I use present-day white-hat strategies and top-notch analytical skills to develop organic search optimization strategies that help my clients get ranked where they need to be seen.

PPC/Retargeting

A well managed PPC or Retargeting campaign can take your business’ marketing to the next level. With my proven keyword research and competitive analysis I develop data-driven search engine marketing campaigns that will help you increase your desired conversions including sales, leads, newsletter signups, bookings and more.

Email Marketing

Powerful newsletters and drip campaigns are a fantastic way of reaching your audience to increase brand awareness and conversions. From segmenting your data to designing beautiful emails with strong tracking capabilities, I can help get your email marketing in tip top shape.

Social Media Marketing

Don’t underestimating the power of social media to promote your brand. I’m a pusher, baby. I can like it, share it, post it, blog it, pin it, tweet it, heart it and gram it. Let me help you raise engagement, increase traffic to your website and meet your social goals with a custom media and content strategy.

SKILLS

Google AdWords, Google Analytics and Google Search Console, WordPress, WooCommerce, Shopify, Facebook, FB Ads, Instagram, LinkedIn, Pinterest, Snapchat, SEMrush, Zoho, Adobe Photoshop, MailChimp, Constant Contact, Yoast SEO, Basecamp, Unbounce, Outbrain, Kissmetrics, Moz, HootSuite, Slack

“Carmen Sigman’s work ethic, passion, creativity, and great attention to detail was obvious in how thorough and beautifully she built my website, implemented online purchasing platforms, and offered me consultation on how to increase sales through marketing avenues. This consultation helped increase sales all the while offering analytics to help target specific demographics and sponsorships. I couldn’t be happier with the product she created for me, or the quality of her personalized services which helped my business thrive. I honestly couldn’t have created my business without her.”

Jeremy Walker

Owner, Fire in the Mountains
“Carmen has her finger on cool and she epitomizes why anyone finds anyone else interesting. These are great qualities for brilliant minded person working in Web communications, Social Media and Marketing.”

Jack F.

President, J.M. Field Marketing
“Carmen has been instrumental in helping us grow through her expertise in content marketing, blogging and press releases. She is organized, always meets deadlines and is simply a pleasure to work with. I highly recommend her.”

Robert W.

Owner, Wachsman Inc.
“Carmen is a diverse talent with exceptional skills as a marketer and writer. Her work and guidance has helped propel my business forward. You would be hard-pressed to find a more dedicated and results-driven contractor in South Florida.”

Patricia T.

Owner, PJA Properties, Inc.

DO WHAT YOU LOVE, LOVE WHAT YOU DO